WHERE AND WHEN
Sunday 17th – time 12:30pm – Main stage B
THE PERFECT MIX: DISCOVER WHO YOU ARE AND BUILD YOUR PERSONAL BRANDING
How to stand out in the world of mixology, enhancing your identity and building your personal brand.
WHERE AND WHEN
Sunday 17th – time 1:00pm – Main stage A
THE WORDS OF INCLUSION
Broad, representative, inclusive language is everyone’s responsibility, because the commitment to making all people feel more represented, and in particular those who have historically been less so, must be shared in favor of lasting change.
THE GUESTS
Valentina Picca Bianchi | President at Women Enterpreneur Group of Fipe – and President at Comitato Impresa Donna at Minstry of Enterprises and Made in Italy
Bruno Vanzan | Founder BV Holding Angelo Donnaloia | President at Aibes
Luca Hu | owner at The Chinese Box, BOB Milano e Agua Sancta
Moderator Rossella De Stefano | Managing director at Mixer
WHERE AND WHEN
Sunday 17th – time 1:30pm – Main stage B
CONTEMPORARY BARTENDING: CONFUSED-DISTRACTED-UNMOTIVATED
How to make a drink with the utmost attention to detail and make a difference, the importance of ingredients and the presence of “signature drinks” on the menu of your restaurant; the ability to correctly motivate the team.
WHERE AND WHEN
Sunday 17th – time 2:00pm – Main stage A
HOME BARTENDING
From bar catering for large events to personalized services for private parties. Rules and service standards told by some protagonists.
THE GUESTS
Gerardo “Jerry” Marcogiuseppe | Cco-founder Io Bartender, Io Bartender Academy e di MMC 2100, first speakeasy in Romagna
Ivan Patruno | Nonsolococktails
Mirko Scorteccia | Specialized in home bartending.
Moderator Stefano Nincevich | vice director of Bargiornale.
WHERE AND WHEN
Sunday 17th – time 2:30pm – Main stage B
THE BARTENDER’S EDIT
The Bartender’s Edit develops impartial rankings of city bars based on the recommendations of the bars’ bartenders themselves. It currently operates in London, Edinburgh, Singapore and Milan, with inaugural Paris and New York charts also in the pipeline. The ranking of the best cocktail bars of Milan 2024 will be revealed on the main stage of Mixology Experience.
THE GUESTS
Marco Meloni | Sardinian bartender who has been living in London
Sam Gilani | Journalist and industry judge, leading figure on the London hospitality scene. He is the founder of The Bartender’s Edit brand
WHERE AND WHEN
Sunday 17th – time 3:00pm – Main stage A
PASTRY INTHEMIX
Pastry meets mixology.
Several master pastry chefs take turns on the main stage of Mixology Eperience to create unique taste experiences.
THE GUESTS
Andrea Buosi
Piffaretti
WHERE AND WHEN
Sunday 17th – time 3:30pm – Main stage B
THE ITALIAN WAY TO WHISKY
Whisky, the noblest of spirits.
Talking about whiskey immediately brings to mind the boundless Scottish lands or Tennessee; yet, in recent years, Italy is also starting to have its say, with national spirits that have nothing to envy of the more renowned Anglo-Saxon products.
THE GUESTS
Enrico Chioccioli | Winestillery
Lamberto Lamarina | Whisky Club Italia, XX,
Simon Schweigkofler | Roner Distillery
Mauro Dolzan | Co owner at Villa de Varda
Modera Maurizio Maestrelli | Journalist
WHERE AND WHEN
Sunday 17th – time 4:30pm – Seminar room 1
CONTEMPORARY CLASSIC
Two friends talk onhow classic and contemporary can merge in modernity.
THE GUESTS
Simone Mina | Ron Botran European Brand Ambassador
Adal Marquez | Co Owner at Bareto Barcelona
WHERE AND WHEN
Sunday 17th – time 5:00pm – Main stage A
COFFEE MIXOLOGY – AMARI, COFFEE & MIXOLOGY. BITTER IS BETTER?
From rejection to the education of the taste buds and the appreciation of a taste waiting to be explored. Focus on the bitter taste and the causes of its liking. How to recognize a “correctly bitter” drink and food.
THE GUESTS
Simone Amenini
Michele Di Carlo
Andrea Villa
Dennis Zoppi
Modera Nadia Rossi
WHERE AND WHEN
Sunday 17th – time 6:00pm – Main stage B
THE AWARD
First edition of Grappa Experience Awards, a competition that could not fail to be made in Italy.
An unmissable event celebrating the Italian spirit through a specialized jury of experts.
BARTENDER.IT
BARTENDER.it was born in June 2006 as an innovative Made in Italy response to the international evolution of the beverage world.
BARTENDER.it offers a new vision of the bar world by proposing itself with the new claim The Revolution of Italian Mixology Experience.
WHERE AND WHEN
Monday 18th – time 11:30am – Main stage B
THE BAR IN THE HOTEL BUSINESS
The round table “THE BAR IN THE HOTEL BUSINESS” will take place at Mixology Experience. A comparison, in collaboration with AIFBM, between some Bar Managers of 5-star structures, to analyze data, trends and growth potential of a constantly evolving segment.
THE GUESTS
Giovanni Le Mura | F&B Manager Hotel Grand Palladium Sicilia e Resort
Rosario Mazzocchi | Bar Manager Grand hotel Miramare Santa Margherita Ligure
Barbara Minichiello| Bar Manager Gran hotel Rimini
Rama Redzepi | Bar Manager Grand hotel Fasano
Sabina Yausheva | Bar Manger Radio Rooftop Me Melià Il Duca
WHERE AND WHEN
Monday 18th – time 12:00pm – Main stage A
THE BAR IN THE HOTEL BUSINESS
Dinos Constantinides is the owner of the Lost & Found cocktail bar in Cyprus, one of the 50 Best Bars since 2015.
He is also the founder of the Mediterranean Bar Show.
WHERE AND WHEN
Monday 18th – time 12:30pm – Main stage B
THE METHOD OF ANARCHY
At Line in Athens, 12th World’s Best Bar 2023, they embrace the Method of Anarchy, adopting a respectful and subversive approach towards products and ingredients.
Just as a line defines shapes and figures, or expresses movement and emotion in art.
THE GUESTS
Michail Angelos Zeimpekis
Giannis Vavadakis
WHERE AND WHEN
Monday 18th – time 1:00pm – Main stage A
NUOVO TEMPO
From the past, we live the present and prepare the future. From London, The Connaught Team shares the learning and creative process that guided the development of Connaught Bar’s new cocktail list: Tempo.
THE GUESTS
Andrea Maiolani
Riccardo Lugano
Giorgio Iovine
Elisa Franzin
WHERE AND WHEN
Monday 18th – time 2:00pm – Main stage A
ROUTE OF DREAM AND FLAVOUR
How can a bar achieve success in a complex context, made up of structured rules and driven by many now overskilled competitors. We will tell you how to be distinctive through REM’s success story.
WHERE AND WHEN
Monday 18th – time 2:30pm – Main stage B
CHECK SUMS TO INCREASE PROFITS
An esteemed and appreciated accountant, he specializes in management control of public businesses, but also a strategic consultant for the creation, development and sale of brands and venues.
WHERE AND WHEN
Monday 18th – time 2:30pm – Seminar room 2
GRAPPA VS EVERYONE
Grappa against everyone proposes the juxtaposition of analogies between the production of grappa and other spirits: examples and exercises in which the Italian spirit becomes the bearer of concepts and traditions that have nothing to envy of other spirits. Let Fulvio Piccinino guides you to discover grappa… against everyone.
WHERE AND WHEN
Monday 18th – time 3:00pm – Main stage A
THE SEMINAR
Ambitious, innovative and dedicated to bartending for many years. Born in Sardinia, Elon Soddu has spent the last seven years in the most renowned five-star hotels in London. In 2016 he was Senior Bartender at The Savoy, before becoming Head Bartender of the Beaufort Bar in 2018 and being promoted as Head Mixologist of all the Hotel’s bars and restaurants in 2020.
WHERE AND WHEN
Monday 18th – time 3:30pm – Main stage B
PASTRY INTHEMIX
Pastry meets mixology.
Several master pastry chefs take turns on the main stage of Mixology Eperience to create unique taste experiences.
THE GUESTS
Piffaretti
Denis Buosi
Staccoli
WHERE AND WHEN
Monday 18th – time 3:30pm – Seminar room 1
MENU PROFIT
Marco Ranocchia, founder of PlanetOne, a food&beverage professional who has made and continues to make history in the HO.RE.CA world, returns to MIxology Experience.
This time he will talk to us about profit menus, a topic waiting to be discovered!
WHERE AND WHEN
Monday 18th – time 4:00pm – Main stage A
A N’ICE EXPERIENCE IN THE SIGN OF MIXOLOGY
At Mixology Experience we talk about ice, an often underestimated but absolutely essential topic in the world of mixology. A successful cocktail is not only quality ingredients and the bartender’s mixing skills, but also the use of ice produced according to the highest standards.
THE GUESTS
Massimo Artorige Giubilesi | Giubilesi e Associati
Lucian Bucur | Percento Lab
Federica Comerio | Marketing manager at Brema
WHERE AND WHEN
Monday 18th 4:30pm – Seminar room 1
THE PERFECT BALANCE BETWEEN PRIVATE AND BUSINESS
Learn to enhance company resources, identify your goals and build an action plan to realize who you really are in your professional, life and business project.
WHERE AND WHEN
Monday 18th 5:00pm – Main stage A
THE IMPACT OF MUSIC ON CONSUMPTIONS
Mattia Gaballo, Head of Music at R101, focuses on the importance of music as a decision-making factor relating to consumption in a public place, analyzing how music influences a whole series of customer behaviors.
Moderated by Stefano Nincevich.
WHERE AND WHEN
Monday 18th – time 5:30pm – Seminar room 2
GRAPPA VS EVERYONE
Grappa against everyone proposes the juxtaposition of analogies between the production of grappa and other spirits: examples and exercises in which the Italian spirit becomes the bearer of concepts and traditions that have nothing to envy of other spirits. Let Fulvio Piccinino guides you to discover grappa… against everyone.
WHERE AND WHEN
Monday 18th – time 6:00pm – Seminar room 2
MASTER OF RYE
A masterclass that immerses you in the heart of rye whiskey, which defines American spirits. We will explore the fascinating science behind the flavor profile and characteristics of rye anatomy. We will address the challenges of producing rye whiskey.
WHERE AND WHEN
Monday 18th H 6:00pm – Main stage A
THE AWARD
Amaro Awards is closely linked to the Italian liqueur tradition and beyond: there are many bitters present on the world scene, some born as curatives, others for meditation.
BARTENDER.IT
BARTENDER.it was born in June 2006 as an innovative Made in Italy response to the international evolution of the beverage world.
BARTENDER.it offers a new vision of the bar world by proposing itself with the new claim The Revolution of Italian Mixology Experience.
WHERE AND WHEN
Monday 18th H 6:00pm – Main stage A
THE AWARD
The Vermouth category, widely represented during Aperitivi&Co Experience, the event that made its success public, will be judged by a jury of industry experts.
THE GUESTS
BARTENDER.it was born in June 2006 as an innovative Made in Italy response to the international evolution of the beverage world.
BARTENDER.it offers a new vision of the bar world by proposing itself with the new claim The Revolution of Italian Mixology Experience.
WHERE AND WHEN
Tuesday 19th H 11:00am – Seminar room 1
DIGITAL PRESENCE
Digital presence is now considered inevitable for any business of any size.
But being present online is not enough; Lino Garbellini, social media expert, will explain how to optimize the online visibility of your business.
WHERE AND WHEN
Tuesday 19th H 11:30am – Main stage B
DISTRIBUTION GIVES NUMBERS
Paolo Antonini of Circana will open the round table with a focus on Spirits and CSD in the field of mixology, analyzing trends and prospects. An interesting starting point for a discussion with all the players in the Horeca supply chain.
THE GUESTS
Paolo Antonini |Account Director at Circana
Giorgio Carlino | CEO at Consorzio Horeca.it
Marcello Malandra | Owner at INSIDE, KM5 e SAVOY TORINO
Edoardo Solei | President at Network Distributor Horeca
Gianenrico Volontè | Owner at Enostore Lissone
Moderator Roberto Santarelli
DOVE E QUANDO
Tuesday 19th H 12:30pm – Seminar room 1
EASY TO MIX, EASY TO DRINK
“Easy to mix, easy to drink”, the masterclass which will be divided into different phases.
The products will be introduced, also offering tasting sessions to illustrate their characteristics; afterwards, it will be time to prepare two cocktails.
WHERE AND WHEN
Tuesday 19 – time 1:00 pm – Main stage A
CACHACA, THE SPIRIT OF BRASIL
A journey to discover the Brazilian national spirit, historical notes, the peculiarities of traditional production in discontinuous stills and the world of aging in native woods.
WHERE AND WHEN
Tuesday 19 – time 1:30 pm – Main stage B
TREND E FAKE TREND
The Bargiornale Drink Team, on the main stage of Mixology Experience to talk about trends and fake trends.
What are the trends that will drive mixology in the coming months and years?
THE GUESTS
The Drink Team
Moderators Andrea Mongilardi and Stefano Nincevich
WHERE AND WHEN
Tuesday 19th – time 1:30pm – Seminar room 1
REFRAME THE BAR THINKING
How can a bar achieve success in a complex context, made up of structured rules and driven by many now overskilled competitors. We will tell you how to be distinctive through REM’s success story.
WHERE AND WHEN
Tuesday 19 H 2:00pm – Main stage A
YOU NEVER FORGET YOUR TOOLS
Unquestionably a leading figure in Argentine mixology, Ines De Los Santos has been able to establish herself thanks to a career that led her to found the CoChinchina Bar, which, in 2023, ranked 26th among the 50 Best Bars.
WHERE AND WHEN
Tuesday 19 H 2:30pm – Seminar room 1
COCKTAIL GOURMET
Mirco Guastella and Piero Guarrella tell us the secrets of mixing in the world of haute cuisine; we will learn how a gourmet cocktail is born.
WHERE AND WHEN
Tuesady 19th – time 3:00pm – Main stage A
PASTRY INTHEMIX
Pastry meets mixology.
Several master pastry chefs take turns on the main stage of Mixology Eperience to create unique taste experiences.
THE GUEST
Emanuele Valsecchi
WHERE AND WHEN
Tuesday 19th H 3:30pm – Main stage B
THE PRIZE
The companies, winners of the Ampolle d’Oro 2024 with their products, will be awarded at Mixology Experience.
SPIRITO AUTOCTONO
The first italian newspaper dedicated to spirits
WHERE AND WHEN
Tuesday 19 – time 4:00pm – Main stage A
SOUTH AMERICA TRENDS
Sorrel Moseley-Williams is an English journalist and sommelier. She has lived in Argentina since 2006. Her interests are food, travel and wine in Latin America, although her curiosity always pushes her to seek new horizons to explore.
WHERE AND WHEN
Tuesday 19 – time 6:00pm – Seminar room 1
THE PACKAGING COMPONENT FOR THE SUCCESS OF THE PRODUCT
From caps to the most modern technical solutions to make a bottle interesting, recognizable and consistent with its contents. Neuroscience as a commercial ally.
