Mixology Experience is the Italian event dedicated to hospitality and the bar industry with a focus on the beverage sector, the world of cocktails and spirits.

Thematic itineraries, seminars, masterclasses and workshops to know the whole world of liqueurs and distillation up close through meetings with producers, master distillers, brand Ambassadors, importers and distributors.

Numerous activities dedicated to brands as opportunities to increase visibility and public involvement in a 360° Mixology Experience!

The 2024 edition confirms the successful innovative format, enriched by important innovations and activities that will involve both the national and international markets.

FOCUS ON

EXPERIENCE
Tasting, exhibition, mixology bars and thematic itineraries to experience the whole world of the Bar Industry up close through meetings with producers, master distillers, brand Ambassadors, importers and distributors.

COMMUNITY
Special competitions, speed dates, talk shows, conferences: numerous activities to get in touch with the bar community.

TRAINING
Seminars, masterclasses, mixology labs: various opportunities to learn about the latest trends.

BUSINESS
Business matches, buyer networks, meetings, prizes: these are opportunities to generate relationships and share experiences as a basis for potential collaborations.

ENTERTAINMENT
Food area, shop, Mixology Week, funny moments: entertainment that unites brands and audiences.

NEW

CRAFT ZONE
An area exclusively dedicated to artisan producers.

AWARDS
Grappa, Vermouth and Amari: 3 competitions to reward the market and support growth.

MAIN BAR
A large central cocktail bar for mixing at the highest levels.

OFFICIAL STORE
A point of sale for the products displayed at the fair and a special showcase for market news, innovative products and brands not yet distributed.