11 | 14 MAY 2026 - tuttofood - fiera milano rho
The 2026 edition reconfirms Mixology Experience as the beating heart of the beverage pavilion and the entire TuttoFood Milano project—the leading Italian B2B agri-food fair in Europe for numbers, excellence, and innovation. This is an unmissable opportunity for the national and international beverage world to participate in the largest Italian platform for business matching between producers and buyers, both national and international.
Thanks to the Buyers Program, the 2026 edition will allow for a direct connection with over 3,000 top buyers from all over the world, creating concrete opportunities for growth, export, and networking. Mixology Experience is, in fact, a unique showcase for expanding one’s horizons, growing one’s business in Italy and abroad, and coming into contact with new markets.
In its fifth edition, Mixology Experience is also a fundamental meeting opportunity for professionals from the Ho.Re.Ca., Retail, Large-Scale Distribution, and Organized Distribution sectors, where the world of beverage meets the enormous universe of food. With approximately 15,000 square meters, Pavilion 6 will host all beverage categories: spirits, liqueurs, soft drinks, water, beer, wine and sparkling wine, coffee, juices, and much more, offering the opportunity to exhibit any product related to the bar world.
Over 3,000 international top buyers and more than 7,000 representatives of foreign companies visited the last edition of Mixology Experience, and we will build upon these numbers for the 2026 edition! Don’t miss the opportunity to grow your business through our exclusive business matching program, expanding your network and increasing export possibilities to new markets.
why exhibit
EXCHANGE KNOWLEDGE
AND KNOW HOW
and extend your customer base with other companies
and operators in the sector.
STAY UP TO DATE
WITH TRENDS
in mixology, with masterclass, seminars and many workshops.
stay in touch with mixology leaders
and stay in touch with market leaders companies and brands in beverage sector.
Exhibit
CONTACTS
TUTTOFOOD 2026
FIERA MILANO RHO - HALL 6
INFO@MIXOlogyexperience.it
newsletter e media
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