the largest and more important event in italy

Mixology Experience is the largest Italian event dedicated to the Beverage Industry, bringing the entire modern liquid sector to the center of the HoReCa market, and, thanks to its new exhibition space within TuttoFood, extending its appeal to the Retail and Off-trade markets.

Its location in Hall 6, in the heart of the exhibition, will foster cross-pollination between the various beverage segments, and the encounter with the food sector will develop the key theme for 2026: Beverage Pairing: how and what to pair when consuming good food.